MTV Coldplay: Israeli Directors Win Award for 'Up & Up' Music Video

In a recent ceremony held in New York, the Israeli directors Vania Heymann and Gal Muggia won an MTV Video Music award for best visual effects on Sunday night. The award was given for their work on the music video 'Up&Up' for British rock band Coldplay.

Heymann referred to it as 'one of the best videos' prior to its release, and it's easy to see why. The unique interpretation of whimsy from a digital perspective is breathtaking. Everyday objects and environments are juxtaposed with unnatural situations, creating an imaginative world that's both captivating and surreal. For example, paratroopers are seen diving into a bowl of pasta instead of the earth below, while a stingray floats above a sea of surfers.

The 'Up&Up' video was released in May as the third single from Coldplay's new album, A Head Full of Dreams. Heymann and Muggia's production is a testament to their creative vision and technical skill, making it no surprise that they were also nominated for best direction at the VMAs.

In fact, the duo was up against stiff competition in the form of Melina Matsoukas, who directed Beyoncé's 'Formation' music video. Although they didn't take home the award for best direction, Heymann and Muggia's win is still a significant achievement in the music video industry.

Coldplay fans around the world are undoubtedly thrilled to see their favorite band's music video recognized with such an esteemed award. The win serves as a testament to the power of creative collaboration between artists from different backgrounds and countries.

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